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                                       John W. Weikert

John Weikert has a distinguished career in business with particular experience in marketing, management, analysis, product development and advertising.

Educated at New York University, Stern Business School, with a degree in Marketing and Human Resources, he completed a series of progressively responsible corporate assignments developing and marketing a variety of products and services to corporate clients worldwide.

He personally organized Weikert & Company, LLC in 1982, and has been responsible for bringing together some of the largest firms in the United States as co-marketing partners. Mr. Weikert collaborated on bringing U.S. SPRINT and CITICORP Diners Club together in a joint marketing program, which generated a revenue increase of $36 million for SPRINT and a 26 percent increase in card utilization for Diners Club.  He has provided consulting services to IBM's Systems Supplies and National Accounts Division, American Express, 3M, General Electric, Continental Airlines, Mobil Oil, Cities Service and many other leading firms. 

In addition to his knowledge of the long distance market, he has created a comprehensive acquisition and business development program for telephone answering services, call centers and related industries. This segment of his experience brings to small and medium sized companies a new business design that was previously the exclusive domain of marketing professionals working in large corporations.

Mr. Weikert’s formula for profit improvement within the call center/telemessaging industry includes such strategies as acquisitions, partnering, offshore outsourcing, and development of short-term and long-range plans, marketing and sales strategy reviews.  Working closely with his domestic and global clients, i.e., Answernet, Software Ventures International (Philippines), Salmat (Australia), Philippine Long Distance Telephone (Philippines), Contact World (Philippines), Cincom India, Phoenix Global Solutions (India) , Answer America, NotifyMD, Telemarketing Concepts, Procall Solutions, Access Worldwide, Telequest/ESSAR (India), Professional Tele-Data Systems, Zenta Technologies (India), Raya Contact Center (Egypt), IDT (Israel) and others, Mr. Weikert focuses on the key issues that help his clients maximize their performance in their marketplace. 

Recently, Mr. Weikert announced a collaboration with RSA Teleservices (Canada) to provide detailed lists with e-mail addresses of over 50,000 leading call center decision makers in the U.S. and around the World to organizations seeking contacts in this industry.

Mr. Weikert was a divisional vice president at Xerox Corporation, and Director of Marketing, Xerox Publishing Group (a $400 million sales company) before he became a marketing consultant to major organizations. Other corporate assignments included Group Product manager for a consumer products firm, Vice President of Business Development for a telecommunications firm and Managing Director for a division of a national real estate firm.

As a further example of his international contacts, with the breakup of the Soviet Union and the emerging economies of Eastern Europe, many entrepreneurs have expressed interest in establishing businesses in these newly formed independent states. One client of Weikert & Company, LLC wanted to assemble automobiles in Russia; however, they lacked the proper contacts to locate a suitable automobile manufacturer that could provide disassembled autos.  Weikert arranged for discussions between his client and the President of the Korean automobile manufacturer, Hyundai, which are on-going.

In addition to his business development activities, he utilizes his network of contacts to assist his international clients with the expansion of their marketing activities.  Recently he brought two clients together, one a North Atlantic salmon farming business, and the other a major food chain in Japan, to ship fresh fish to Japan from the United States and Canada. His Japanese client operates over 1,100 retail outlets in that country.

He is proud to have contributed to over 450 million dollars of sales transactions for his clientele.

Mr. Weikert sums up his activities in three words, "dedicated, reliable
and trustworthy." 


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Read John Weikert’s article in CALL CENTER MAGAZINE!

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Read John Weikert’s article in CONNECTIONS!

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